hi, i’m sofia.

currently designing at a unicorn startup, previously 2x founding designer, top 3 management consulting and 3 design agencies. welcome to my corner of the (digital) world.

work

projects

recognition

behind the pixels

i don’t like hierarchy, default to “how could i automate this” and own product end to end.
enjoy spending free time making side projects.
i’ve also been a photographer, a bartender and a certified yoga teacher; careers are weird and non-linear sometimes.

into the rabbithole

did you know a rabbit can live nearly twice as long when allowed to roam free?
i started exploring design and technology at 10y/o, which at 18 pulled me out of my small hometown in italy and gave me the opportunity to travel the world.
the “white rabbit” stands for chasing ideas and stepping beyond the comfort zone.
it’s also a quiet tribute to my childhood bunny, who lived 8 happy, cage-free years.

always excited to meet interesting, fun, thoughtful people and collaborate on ambitious projects. reach out on
X (Twitter), linkedin

sofia