Revolutionising the Travel Experience
2021-2025
Revolutionising the Travel Experience
2021-2025
Project Overview
Timeline
2021 - 2025
Client
blinkoo
Industry
Lifestyle, Travel
Locations
Full Remote
4,8 Stars
App Store Rating
Products
B2C App, Webapp, B2B SaaS
My Role
My Role
Founding Designer
My contribution
The #1 Italian travel-tech startup dedicated to helping travellers uncover unforgettable places. I played a pivotal role in designing 0-100, developing a cohesive Design System and crafting seamless experiences on both web and app platforms. Over the course of my tenure, blinkoo secured €6.5M in funding, I also designed pitch decks and presentations for investors.
Project Overview
Timeline
2021 - 2025
Client
blinkoo
Industry
Lifestyle, Travel
Locations
Full Remote
4,8 Stars
App Store Rating
Products
B2C App, Webapp, B2B SaaS
My Role
My Role
Founding Designer
My contribution
The #1 Italian travel-tech startup dedicated to helping travellers uncover unforgettable places. I played a pivotal role in designing 0-100, developing a cohesive Design System and crafting seamless experiences on both web and app platforms. Over the course of my tenure, blinkoo secured €6.5M in funding, I also designed pitch decks and presentations for investors.
Project Overview
Timeline
2021 - 2025
Client
blinkoo
Industry
Lifestyle, Travel
Locations
Full Remote
4,8 Stars
App Store Rating
Products
B2C App, Webapp, B2B SaaS
My Role
My Role
Founding Designer
My contribution
The #1 Italian travel-tech startup dedicated to helping travellers uncover unforgettable places. I played a pivotal role in designing 0-100, developing a cohesive Design System and crafting seamless experiences on both web and app platforms. Over the course of my tenure, blinkoo secured €6.5M in funding, I also designed pitch decks and presentations for investors.
Results
🏆 Top 10 most downloaded travel apps in Italy 🏆 4,8 Star App Store rating 🏆 Engaged a community of users and content creators 🏆 Established as a trusted platform for turning leads into customers on social media, website, or app.
Results
🏆 Top 10 most downloaded travel apps in Italy 🏆 4,8 Star App Store rating 🏆 Engaged a community of users and content creators 🏆 Established as a trusted platform for turning leads into customers on social media, website, or app.
Results
🏆 Top 10 most downloaded travel apps in Italy 🏆 4,8 Star App Store rating 🏆 Engaged a community of users and content creators 🏆 Established as a trusted platform for turning leads into customers on social media, website, or app.
The Problem
Research showed the need for an authentic video revolution
The Problem
Research showed the need for an authentic video revolution
The Problem
Research showed the need for an authentic video revolution
We started with some research on which problems this product needed to solve. First of all, we noticed that video content quickly was becoming prevalent in the majority of internet traffic. But it's not just traffic, 90% of consumers said that their decisions were impacted by how authentic a video looks and feels. So, people before traveling look up videos, and they need to feel authentic.
We started with some research on which problems this product needed to solve. First of all, we noticed that video content quickly was becoming prevalent in the majority of internet traffic. But it's not just traffic, 90% of consumers said that their decisions were impacted by how authentic a video looks and feels. So, people before traveling look up videos, and they need to feel authentic.
We started with some research on which problems this product needed to solve. First of all, we noticed that video content quickly was becoming prevalent in the majority of internet traffic. But it's not just traffic, 90% of consumers said that their decisions were impacted by how authentic a video looks and feels. So, people before traveling look up videos, and they need to feel authentic.
Feature Breakdown
Boosting Engagement with Social Interactions
Feature Breakdown
Boosting Engagement with Social Interactions
Feature Breakdown
Boosting Engagement with Social Interactions
The main experience is centered around the videos trough a video feed, and the community is engaged trough social interactions like likes, save, comment and share.
The main experience is centered around the videos trough a video feed, and the community is engaged trough social interactions like likes, save, comment and share.
The main experience is centered around the videos trough a video feed, and the community is engaged trough social interactions like likes, save, comment and share.
Feature Breakdown
Advanced Search Options, Categories & Filtering
Feature Breakdown
Advanced Search Options, Categories & Filtering
Feature Breakdown
Advanced Search Options, Categories & Filtering
blinkoo's different from traditional social media, because all these experiences are replicable. Each video pinpoints its exact location and provides links to book the experience. The advanced categorisation for each video allows for a place tag, that can go as deep a country, region,city, and activity categories. Each video provides a link to accomodation, travel o any platform to book the experience.
blinkoo's different from traditional social media, because all these experiences are replicable. Each video pinpoints its exact location and provides links to book the experience. The advanced categorisation for each video allows for a place tag, that can go as deep a country, region,city, and activity categories. Each video provides a link to accomodation, travel o any platform to book the experience.
blinkoo's different from traditional social media, because all these experiences are replicable. Each video pinpoints its exact location and provides links to book the experience. The advanced categorisation for each video allows for a place tag, that can go as deep a country, region,city, and activity categories. Each video provides a link to accomodation, travel o any platform to book the experience.
Feature Breakdown
Guided Video Upload
Feature Breakdown
Guided Video Upload
Feature Breakdown
Guided Video Upload
When uploading a video, users can choose to hyper categorise them, or let blinkoo's AI do it instead. There are strict guidelines to respect and the system suggests categories to choose from, but there is also a rewarding system for those who choose to upload more detailed information.
When uploading a video, users can choose to hyper categorise them, or let blinkoo's AI do it instead. There are strict guidelines to respect and the system suggests categories to choose from, but there is also a rewarding system for those who choose to upload more detailed information.
When uploading a video, users can choose to hyper categorise them, or let blinkoo's AI do it instead. There are strict guidelines to respect and the system suggests categories to choose from, but there is also a rewarding system for those who choose to upload more detailed information.
Feature Breakdown
Rewarding System and Gamification
Feature Breakdown
Rewarding System and Gamification
Feature Breakdown
Rewarding System and Gamification
Partnerships with brands such as Airbnb, Booking.com, Skyscanner and The Fork allowed us to provide discounts for users that contribute to the community. Some rewarded actions are uploading videos consistently and interacting with the community. All of this is tracked with a system called blinkoin, you can exchange these coins for real-world discounts. For an added layer of gamification, each week there is a public leaderboard displaying the top performing creators.
Partnerships with brands such as Airbnb, Booking.com, Skyscanner and The Fork allowed us to provide discounts for users that contribute to the community. Some rewarded actions are uploading videos consistently and interacting with the community. All of this is tracked with a system called blinkoin, you can exchange these coins for real-world discounts. For an added layer of gamification, each week there is a public leaderboard displaying the top performing creators.
Partnerships with brands such as Airbnb, Booking.com, Skyscanner and The Fork allowed us to provide discounts for users that contribute to the community. Some rewarded actions are uploading videos consistently and interacting with the community. All of this is tracked with a system called blinkoin, you can exchange these coins for real-world discounts. For an added layer of gamification, each week there is a public leaderboard displaying the top performing creators.
Feature Breakdown
Backoffice and B2B Experience
Feature Breakdown
Backoffice and B2B Experience
Feature Breakdown
Backoffice and B2B Experience
The backoffice experience gives an overview of all videos uploaded into the platform, which moderators can then categorize and check. Each creator has their own statistics, with a breakdown into their expertise.
The backoffice experience gives an overview of all videos uploaded into the platform, which moderators can then categorize and check. Each creator has their own statistics, with a breakdown into their expertise.
The backoffice experience gives an overview of all videos uploaded into the platform, which moderators can then categorize and check. Each creator has their own statistics, with a breakdown into their expertise.
Design Strategy
Future Vision: The Seamless Video Sourcing Platform
Design Strategy
Future Vision: The Seamless Video Sourcing Platform
Design Strategy
Future Vision: The Seamless Video Sourcing Platform
I worked with blinkoo to craft a future vision with a more strategic approach into the years after 2025. A future version of the platform could have more structured gamification features, like community challenges and client missions from companies, users could earn badges and have upload streaks, in order to be motivated to upload consistently.
I worked with blinkoo to craft a future vision with a more strategic approach into the years after 2025. A future version of the platform could have more structured gamification features, like community challenges and client missions from companies, users could earn badges and have upload streaks, in order to be motivated to upload consistently.
I worked with blinkoo to craft a future vision with a more strategic approach into the years after 2025. A future version of the platform could have more structured gamification features, like community challenges and client missions from companies, users could earn badges and have upload streaks, in order to be motivated to upload consistently.
Conclusions
Key Takeaways
Conclusions
Key Takeaways
Conclusions
Key Takeaways
Challenges
❌ Increasing user engagement by encouraging authentic user-generated content (UGC) in a competitive travel app market. ❌ Developing an intuitive video upload process while ensuring content quality and adherence to platform guidelines. ❌ Maintaining user motivation through effective gamification and reward systems.
Solutions
✅ Designed a seamless, guided video upload flow emphasizing authenticity, short formats, and high-quality visuals. ✅ Introduced advanced search options and precise categorization to enhance content discoverability. ✅ Implemented a reward system with blinkoins and interactive challenges to boost user participation.
Challenges
❌ Increasing user engagement by encouraging authentic user-generated content (UGC) in a competitive travel app market. ❌ Developing an intuitive video upload process while ensuring content quality and adherence to platform guidelines. ❌ Maintaining user motivation through effective gamification and reward systems.
Solutions
✅ Designed a seamless, guided video upload flow emphasizing authenticity, short formats, and high-quality visuals. ✅ Introduced advanced search options and precise categorization to enhance content discoverability. ✅ Implemented a reward system with blinkoins and interactive challenges to boost user participation.
Challenges
❌ Increasing user engagement by encouraging authentic user-generated content (UGC) in a competitive travel app market. ❌ Developing an intuitive video upload process while ensuring content quality and adherence to platform guidelines. ❌ Maintaining user motivation through effective gamification and reward systems.
Solutions
✅ Designed a seamless, guided video upload flow emphasizing authenticity, short formats, and high-quality visuals. ✅ Introduced advanced search options and precise categorization to enhance content discoverability. ✅ Implemented a reward system with blinkoins and interactive challenges to boost user participation.
