Capturing with the iconic Leica Look
2024-2025
Capturing with the iconic Leica Look
2024-2025
Project Overview
Timeline
2024-2025
Client
Leica Camera AG
Industry
Photography, Lifestyle
Locations
Full Remote
Recognition
Apple App of the Day 2025
App Store Rating
4,8 Stars
My Role
My Role
Lead UI/UX Designer
My contribution
I designed the main features of the app and its connectivity with external hardware like the Fjorden Grip and Leica Grip to add manual controls when paired to the app. Helping photographers capture images with the renowned Leica aesthetic to uphold the brand's distinguished camera and lens characteristics. I also coordinated external agencies and stakeholders.
Project Overview
Timeline
2024-2025
Client
Leica Camera AG
Industry
Photography, Lifestyle
Locations
Full Remote
Recognition
Apple App of the Day 2025
App Store Rating
4,8 Stars
My Role
My Role
Lead UI/UX Designer
My contribution
I designed the main features of the app and its connectivity with external hardware like the Fjorden Grip and Leica Grip to add manual controls when paired to the app. Helping photographers capture images with the renowned Leica aesthetic to uphold the brand's distinguished camera and lens characteristics. I also coordinated external agencies and stakeholders.
Project Overview
Timeline
2024-2025
Client
Leica Camera AG
Industry
Photography, Lifestyle
Locations
Full Remote
Recognition
Apple App of the Day 2025
App Store Rating
4,8 Stars
My Role
My Role
Lead UI/UX Designer
My contribution
I designed the main features of the app and its connectivity with external hardware like the Fjorden Grip and Leica Grip to add manual controls when paired to the app. Helping photographers capture images with the renowned Leica aesthetic to uphold the brand's distinguished camera and lens characteristics. I also coordinated external agencies and stakeholders.
Results
🏆 Apple's App of the Day in the US and Korean App Store in February 2025 🏆 Featured in leading photography publications 🏆 4,8 Stars rating on the App Store
Results
🏆 Apple's App of the Day in the US and Korean App Store in February 2025 🏆 Featured in leading photography publications 🏆 4,8 Stars rating on the App Store
Results
🏆 Apple's App of the Day in the US and Korean App Store in February 2025 🏆 Featured in leading photography publications 🏆 4,8 Stars rating on the App Store
The Challenge
Increase photos taken within 7 days of downloading the app
The Challenge
Increase photos taken within 7 days of downloading the app
The Challenge
Increase photos taken within 7 days of downloading the app
Challenges
❌ Only 42% of users took a photo within 7 days of downloading the app. ❌ There is no “next” button to move to the next suggestion.
Challenges
❌ Only 42% of users took a photo within 7 days of downloading the app. ❌ There is no “next” button to move to the next suggestion.
Challenges
❌ Only 42% of users took a photo within 7 days of downloading the app. ❌ There is no “next” button to move to the next suggestion.
Solutions
✅ Implemented an interactive animated onboarding to engage and train users. ✅ Implemented a “What’s new” screen to let users know about upcoming features. 🏆 +19% increase of photos taken within the first 7 days of downloading the app.
Solutions
✅ Implemented an interactive animated onboarding to engage and train users. ✅ Implemented a “What’s new” screen to let users know about upcoming features. 🏆 +19% increase of photos taken within the first 7 days of downloading the app.
Solutions
✅ Implemented an interactive animated onboarding to engage and train users. ✅ Implemented a “What’s new” screen to let users know about upcoming features. 🏆 +19% increase of photos taken within the first 7 days of downloading the app.
Feature Breakdown
Give a taste of Pro Features to Free Users
Feature Breakdown
Give a taste of Pro Features to Free Users
Feature Breakdown
Give a taste of Pro Features to Free Users
Solutions
✅ Let Free users use Pro Features by applying a branded Frame to each photo taken with a Pro feature. ✅ Increased Brand Awareness and Marketing visibility.
Solutions
✅ Let Free users use Pro Features by applying a branded Frame to each photo taken with a Pro feature. ✅ Increased Brand Awareness and Marketing visibility.
Solutions
✅ Let Free users use Pro Features by applying a branded Frame to each photo taken with a Pro feature. ✅ Increased Brand Awareness and Marketing visibility.
Feature Breakdown
Customisable Frame Styles with Copyright and Metadata
Feature Breakdown
Customisable Frame Styles with Copyright and Metadata
Feature Breakdown
Customisable Frame Styles with Copyright and Metadata
Solutions
✅ Apply a Frame and choose its style/color. ✅ Customise the info displayed on the Frame. ✅ Share your framed artwork.
Solutions
✅ Apply a Frame and choose its style/color. ✅ Customise the info displayed on the Frame. ✅ Share your framed artwork.
Solutions
✅ Apply a Frame and choose its style/color. ✅ Customise the info displayed on the Frame. ✅ Share your framed artwork.
Feature Breakdown
Leica "Looks" Adjustable Filters
Feature Breakdown
Leica "Looks" Adjustable Filters
Feature Breakdown
Leica "Looks" Adjustable Filters
Solutions
✅ Select from a wide library of "Leica Looks". ✅ Adjust its strenght/contrast/grain. ✅ Access a wide library of growing Looks.
Solutions
✅ Select from a wide library of "Leica Looks". ✅ Adjust its strenght/contrast/grain. ✅ Access a wide library of growing Looks.
Solutions
✅ Select from a wide library of "Leica Looks". ✅ Adjust its strenght/contrast/grain. ✅ Access a wide library of growing Looks.
Feature Breakdown
Hardware Grip Integration
Feature Breakdown
Hardware Grip Integration
Feature Breakdown
Hardware Grip Integration
Solutions
✅ Compatibility features of the Leica LUX App with physical Grips: The Fjorden Grip and Leica LUX Grip. ✅ The full journey of connecting a Grip takes less than 15 seconds. ✅ Tech feasibility with firmwares, Operative System updates and Bluetooth connection.
Solutions
✅ Compatibility features of the Leica LUX App with physical Grips: The Fjorden Grip and Leica LUX Grip. ✅ The full journey of connecting a Grip takes less than 15 seconds. ✅ Tech feasibility with firmwares, Operative System updates and Bluetooth connection.
Solutions
✅ Compatibility features of the Leica LUX App with physical Grips: The Fjorden Grip and Leica LUX Grip. ✅ The full journey of connecting a Grip takes less than 15 seconds. ✅ Tech feasibility with firmwares, Operative System updates and Bluetooth connection.
Art Direction
Photo Assets Coordination
Art Direction
Photo Assets Coordination
Art Direction
Photo Assets Coordination
Solutions
✅ Art Direction: Choosing the agency, models, locations and color profiles. ✅ Setting deliverables and organising the logistics of the collaboration
Solutions
✅ Art Direction: Choosing the agency, models, locations and color profiles. ✅ Setting deliverables and organising the logistics of the collaboration
Solutions
✅ Art Direction: Choosing the agency, models, locations and color profiles. ✅ Setting deliverables and organising the logistics of the collaboration
Motion Design
Animating the in-app Experience
Motion Design
Animating the in-app Experience
Motion Design
Animating the in-app Experience
Solutions
Designed and animated micro-interactions, using After Effects and LottieFiles. Areas: onboarding, Grip Pairing, Unpair & Forget Grip, Account Login.
Solutions
Designed and animated micro-interactions, using After Effects and LottieFiles. Areas: onboarding, Grip Pairing, Unpair & Forget Grip, Account Login.
Solutions
Designed and animated micro-interactions, using After Effects and LottieFiles. Areas: onboarding, Grip Pairing, Unpair & Forget Grip, Account Login.
Conclusions
Key Takeaways
Conclusions
Key Takeaways
Conclusions
Key Takeaways
Challenges
❌ Increasing user engagement by encouraging photo-taking within the first 7 days of app download. ❌ Boosting conversion rates by making the value of Pro features clear to free users. ❌ Ensuring seamless integration between the app and physical hardware grips, maintaining a smooth user experience.
Solutions
✅ Introduced an interactive, animated onboarding flow to guide users through app features and inspire first-time use. ✅ Implemented tailored paywalls and A/B testing to optimize conversion strategies, testing placement, copy, and timing. ✅ Enabled free users to experience Pro features with branded frames, offering a taste of premium tools while reinforcing brand visibility.
Challenges
❌ Increasing user engagement by encouraging photo-taking within the first 7 days of app download. ❌ Boosting conversion rates by making the value of Pro features clear to free users. ❌ Ensuring seamless integration between the app and physical hardware grips, maintaining a smooth user experience.
Solutions
✅ Introduced an interactive, animated onboarding flow to guide users through app features and inspire first-time use. ✅ Implemented tailored paywalls and A/B testing to optimize conversion strategies, testing placement, copy, and timing. ✅ Enabled free users to experience Pro features with branded frames, offering a taste of premium tools while reinforcing brand visibility.
Challenges
❌ Increasing user engagement by encouraging photo-taking within the first 7 days of app download. ❌ Boosting conversion rates by making the value of Pro features clear to free users. ❌ Ensuring seamless integration between the app and physical hardware grips, maintaining a smooth user experience.
Solutions
✅ Introduced an interactive, animated onboarding flow to guide users through app features and inspire first-time use. ✅ Implemented tailored paywalls and A/B testing to optimize conversion strategies, testing placement, copy, and timing. ✅ Enabled free users to experience Pro features with branded frames, offering a taste of premium tools while reinforcing brand visibility.
