Overview
I led 0-1 Design for a B2B SaaS LLM-analytics and optimization startup that enables businesses to find the right trade – off between user satisfaction and the costs related to LLM integrations. I directed as Lead Designer the brand identity, naming, product strategy and prototyping of the project. The case is business-oriented, to highlight the joint capabilities of product analysts, AI specialists and business development experts.
My responsibilities
User Research: Literature review, competitive analysis, UI/UX benchmarking.
UI/UX Design: Low & high fidelity wireframes and prototypes from 0-to-1. Analysis of the user journey and tailoring the experience to B2B Saas Companies.
Product Management and product roadmap: Assessing product goals and requirements.
AI costs are booming, but it’s still a “black box” expense
Research showed the growing concern: “It’s currently extremely expensive to train AI models—which can be millions of dollars—making compute costs a major barrier to scale. In addition, as these AI models get more complex, they will need to ingest more parameters, further increasing compute costs”.
The problem space
AI development is based on trial and error: engineers execute continuous iterations of models to produce results.
This methodology does not allow them to reach the optimal (cost-wise and performance-wise) configuration for their company.
AI cost is therefore a “black box” expense where an optimum point is never reached.
Save on development costs while promoting user satisfaction
Onyx was conceptualised, an LLM-analytics and optimisation tool that enables companies to find the right trade – off between user satisfaction and the costs related to LLM integrations.
The goals were to handle management of costs related to AI development, defining the best model/computing infrastructure combination based on desired cost and output.
This, while tracking final user sentiment and perception on the AI tool over time.
Global retailer case study: Gen-AI based grocery shopping
GroceryCo has implemented a chatbot to assist customers with their grocery shopping, embedded live within the e-commerce user experience.
Only few companies addressed the critical challenge of AI cost optimisation
Through competitive analysis of the current players in the market we concluded that cost optimisation is still an unexplored area of AI.
Ad-hoc brand identity
I conceptualised a modern and sleek brand identity to effectively communicate the brand’s values. This project helped me to develop my business acumen, I had to think about the needs of potential customers and how to create a product that would meet those needs. I also had to consider costs and how to make the product affordable for businesses.
